To publicize our CMS and CRM Vendor Satisfaction Reports, we tried including, in an AdWords campaign, the names of the software covered in the reports -- "Plone", "Drupal", "Salesforce", and so on. For 2 days, our impressions shot into the thousands. On day 3, it dropped to, oh, 36, 37 per day, and there was a message from Google that said, basically: "Your clickthrough performance is too anemic to be worthy of these keywords, so we've turned them off. Please increase your bid or improve your CTR."

Aaaaand they're still turned off.

So, I'm looking forward to our upcoming webinar, "Optimizing Keywords in AdWords", the 2nd in our series on AdWords, presented by some wonderful people on the Google Grants team.

We at NTEN love us some Google Grants. After a little trial and error, our complimentary AdWords account now provides nearly 5% of our total site traffic, almost all of it new to our community. Okay, a lot of trial and error. And some grumbling. And maybe a little cursing. If only we scheduled our webinars to meet our internal learning needs!

Our upcoming webinar series on Google Adwords, to be presented by members of the Google Grants team, promises to take a lot of the mystery out of a system that only appears simple.

> Learn more and register today!

Who isn't looking to drive more traffic to their web sites? Google AdWords is one of the most effective ways to do just that. And, thanks to the Google Grants Program, qualifying nonprofits can employ this marketing tool for free.

Following the enormous success of our webinar on Google Analytics, NTEN nabbed Google AdWords Evangelist Frederick Vallaeys for a two-part series on AdWords.

> Join us on Tuesday, October 16th, for "Introduction to Google AdWords", when we'll explore how Google AdWords works and learn the basics of running a campaign, including:

• Understanding the elements of an AdWords Campaign
• Selecting keywords and writing copy
• Setting pricing
• Tracking the results

> Register Today for "Introduction to Google AdWords"

> Come back on Thursday, October 18th, for "Advanced Google AdWords", to learn the tips and tricks that will make your AdWords campaigns hum:

• Improving your ad and keywords
• Managing multiple campaigns effectively
• Preparing effective landing pages

> Register Today for "Advanced Google AdWords"!

 

When: Tuesday & Thursday, October 16th & 18th, 11 am PT / 2 pm ET

Cost: $25 for NTEN Members, $50 for non-members (per webinar)

Presented by: Frederick Vallaeys, Google AdWords Evangelist

NTEN Members: Don't forget that if you renew with NTEN right now, you'll receive a $25 coupon good toward your next event registration. Renew your membership today and attend this webinar for free!