Thon Morse, Kimbia

[This article was originally published on Kimbia's website.]

Today's challenging economic times mean a lot of nonprofits are looking for new ways to raise money. Many organizations realize the Internet presents a huge opportunity, but most have achieved limited success.

If your organization has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. A good first step is dismissing some myths about online fundraising that may be standing in the way of your success:

• Myth #1: Online fundraising isn't as effective as offline techniques.
• Myth #2: People won't give online.
• Myth #3: Online fundraising means raising money through my organization's website.
• Myth #4: Technology is not the problem.
• Myth #5: Raising 10 percent of all gifts online is a great goal.