Product Spotlight: Nine Steps to Improving Success for Non-Profit Websites
Many non-profit websites struggle to address the different needs of advocates, volunteers and members and serve competing goals with limited resources. To get the most positive impact for your website and the greatest return on your investment, you must fully understand your site visitors – not just what they do on your website, but what they think about the online experience and how that experience will shape their attitudes and behaviors toward your organization. Through scientific measurement of online satisfaction using a proven, predictive approach that blends quantitative and qualitative analysis, ForeSee Results can show the way to really stretch dollars for the maximum impact on your bottom line.
Takeaways:
- Profile who’s coming to your website and why -- understand the differences from offline communications channels.
- Precisely gauge how well you’re meeting the needs and expectations of key constituencies, and gain insights into how to improve satisfaction with the web experience that will increase site visitors’ likelihood to donate, volunteer or advocate for your group. Leverage the data and insights obtained through your website to affect change within your organization.
- Project the influence of making improvements to website experience – including nurturing affinity for your organization, increasing the likelihood to become a member, or opt into a mailing list and boosting intent to donate.
Presented by: Errol Hau is Senior Director of Government Markets for ForeSee Results. ForeSee Results uses the methodology of the American Customer Satisfaction Index to help organizations measure and manage online constituent satisfaction, identify site improvements that will improve the satisfaction and loyalty of online visitors drive financial results
About Product Spotlight Webinars
Product Spotlight Webinars are presented by sponsors. In these sessions, you'll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor.
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