To publicize our CMS and CRM Vendor Satisfaction Reports, we tried including, in an AdWords campaign, the names of the software covered in the reports -- "Plone", "Drupal", "Salesforce", and so on. For 2 days, our impressions shot into the thousands. On day 3, it dropped to, oh, 36, 37 per day, and there was a message from Google that said, basically: "Your clickthrough performance is too anemic to be worthy of these keywords, so we've turned them off. Please increase your bid or improve your CTR."

Aaaaand they're still turned off.

So, I'm looking forward to our upcoming webinar, "Optimizing Keywords in AdWords", the 2nd in our series on AdWords, presented by some wonderful people on the Google Grants team.

In fact, Kristie just posted a wrap-up of last week's first session on the official Google Grants blog. Purchasing the full series will give you access to that recording at no additional cost, as well as the upcoming live sessions:

• Optimizing Ad Text in AdWords (9/26/2008)
• Managing Multiple Campaigns (10/10/2008)
• Evaluating AdWords Performance (10/17/2008)

We hope to see you there!