Google and salesforce.com recently reminded us of their new relationship, plugging the extension of their respective grant programs to nonprofits. Current recipients of donated salesforce.com licenses are eligible to apply for the Google Grants program, and through it, gain free AdWords. And Google Grantees are eligible to apply for the salesforce.com Foundation's product donation program. Ah, reciprocal relationships make me smile.

Being signed up isn't enough, though: you still have to learn how to use these programs effectively. To that end, check out our webinar on "Salesforce for Nonprofits", and then watch the fabulous Beth Kanter's screencast on integrating salesforce with AdWords (as previously covered in our blog).

Was that too much product hyping for any once sentence to bear? Not when we have your best interests at heart.